Twitter domination Online discussion about technology
Twitter domination Online discussion about technology
Internet User that conduct online discussion passes Twitter is detected fast level. Like research that conducted Edelman and Brandtology, were firm independent business service and online brand this intelligence.
In that goes on research during final kuartal 2009 (December-October), known that popularity Twitter growing mounts. Research Result that poured in Digital Brand Index (DBI) that second edition also concludes Twitter becomes most busiest channel in Indonesia, specially to share information about technology brands, with improvement 94 percents just than DBI first edition (September-July 2009) that dirilis October last year.
In DBI 2 this traced 101.866 online discussions in around technology brands, or can be twofold from first DBI, that trace 58.658 online discussions. This DBI second Edition shows kedinamisan a social media. In DBI 1, Twitter only reach fors third position as [the] busiest channel with 5.721 reeling of technology brands. Nevertheless in DBI 2, Twitter notes 53.697 reelings, or contribute 45,7 percentage of totalize entire online discussion about technology brand that traced.
"This because at DBI 1, user Twitter in Indonesia still around 1,5 million people. But at DBI edition both its user has mounted become 2,6 million people," Nanda Ivens, Director of Edelman Digital, in conference in Edelman office, Jakarta today.
Besides Twitter, internet channel all the much used to discuss technology brand is discussion forums--hereinafter referred to as "Forum"--with contribution 43 percents. Most at most Forum is weared is situs community KasKus.us that reach 27,54 percents.
Twitter by it self becomes most at most second technology brand is discussed in internet, with amount 7.416 reelings. First Rank is occupied Google (at DBI 1 reside in sequence three) with 12.920 reelings. Whereas Facebook, jejaring social all the much its user in Indonesia, only reside in third sequence.
Even Twitter becomes most busiest channel to discuss technology brands, according to Nanda, for certain topics its composition can different each other. Twitter is channel all the much used for related to brand internet (72,7 percents), followed Forum (12,8 percents), situs news (9,56 percents), review (3,27 percents), blog (1,36 percents) and situs jejaring social (0,19 percents).
Twitter also predominates the usage of channel for discussions about celullar phone topic and telecommunications (58,6 percents), followed Forum (24,8 percents), situs news (9,91 percents), review (3,54 percents), situs jejaring social (2,55 percents) and blog (0,53 percents). Twitter also dominant used as discussion channel that related software (57,4 percents), followed Forum (32,6 percents), situs news (6,54 percents), review (1,79 percents), blog (1,27 percents) and situs jejaring social (0,23 percents)
As for channel all the much used for electronic discussion of peripheral brand is Forum (50,9 percents). For Twitter this topic occupy second position (38,7 percents). Equal to electronic peripheral topic, related Information Technology topic, Forum also becomes most busiest channel (82,1 percents), caught up Twitter in second sequence (9,35 percents).
